Our Blog
Insights, resources, and inspiration for disabled entrepreneurs breaking barriers and building success.
Business Lessons from a Broken Hip
From a hospital bed, one gets a unique vantage point on systems. And the truth I've seen? 'Efficiency' is often just a polite word for transferring friction from your spreadsheet directly onto your customer.
Cristian Brownlee
The Human Factor
The Battlefield for Attention: Why Your Strategy is Losing to 'Brainrot'
We believe our strategies fail because they are wrong. The truth is often simpler: they fail because nobody is actually listening.
My Broken-Hip Birthday: Why Constraints are the Best Filter for What Matters
I spent my birthday immobilised by a broken hip. It turned out to be a gift. It wasn't a limitation; it was the most perfect filter for what actually matters.
The Sainsbury's Wine Delusion: Your 'Simple Fix' is Someone Else's Miracle
I gave my plumber a 'simple' website instead of a cheap bottle of wine. His reaction taught me a profound lesson about value, expertise, and the ingenuity we take for granted.
Stop Trusting the Map: Why What People Say is a Terrible Guide to What They Want
The 'spreadsheet' entrepreneur asks the customer what they want. This is a catastrophic mistake. Here's why you must ignore the 'map' and watch what people actually do.
The Deficit Model is Dead
The business world sees disability as a cost. What nonsense. It's the most powerful diagnostic tool for spotting the design flaws and opportunities everyone else ignores.
The Peacock, The Spreadsheet, and the Power of a 'Handicap'
The logical world hates 'waste' and sees disability as a 'handicap'. What if this is precisely why both are the most powerful signals of quality a business can have?
Business Lessons from a Broken Hip
From a hospital bed, one gets a unique vantage point on systems. And the truth I've seen? 'Efficiency' is often just a polite word for transferring friction from your spreadsheet directly onto your customer.
The Tyranny of the Average User
We are told to design for the 'Average User'. This is a catastrophic mistake. Here's why true innovation always happens at the 'edge'.